Not everybody enjoys cycling for the same reasons. Believe it or not, some do not appreciate putting on skin tight lycra and riding around for hours on a bike that costs thousands of dallars. My wife is an example of this. She is an artistic person. She loves art, photography and pretty much anything creative and/or retro. Consequently, she enjoys the urban and fixie culture of cycling that is becomming popular in our home city of Brisbane.
It is difficult to go through the city without seeing a coffee shop with a custom built fixie chained to a pole outside. They act as an indicator to those passing by that 'cool' and 'hip' people hang out or work here. Tight black jeans are commonplace and you could be forgiven for thinking you walked into a tattoo parlor. My wife is always keen to visit these places and is always snapping away on her camera. She sees it as more of an 'art' than a sport or mode of transport.
My wife's passion can be summed up in her favourite magazine, 'Frankie'. It is all about illustration, art, photography, polaroids, wallpaper, articles, funny stories and independent men and women. However, there is nothing about cycling. Despite the culture in the fixie scene, there is not much mainstream media to capture it.
That is until we were perusing some magazines in the newsagent and stumbled across what seems to be the Frankie magazine of the cycling world. 'Treadlie' is a new cycling magazine that doesn't focus on the pro peleton or racing at all for that matter. It focuses on the everyday person's passion for cycling, bikes and their stories. The new gear section is filled with retro cycling products and the bike review is of a 1970's Raleigh.